Tuesday, 22 November 2016

Intertextuality



Intertextuality - 
  1. the relationship between texts, especially literary ones. - From Google 

    Parody -
     an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect. - From Google

    The Clip above is from the film UHF and is parodying the Rambo films, the context of the scene is the protaginist has to rescue his friend from the mob and dreams he's like Rambo which leads to him dreaming of this scene. This film is a comedy, the fact that the bad guys can never seem to hit the main character is parodying the whole action genre in itself, another parody used for humour is the use of unrealistic and poorly timed explosions 

    Intertextuality and parodies are not only used in films, but in books, games and T.V programs it creates a sense of accomplishment and smugness for the reader/watcher if they understand the reference made. It adds a sense of humour and makes it seem like its aware of other mediums and other films/shows/books.

Tuesday, 8 November 2016

Closed Advert


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This is a closed advert as it is clear to the audience what the product is that is being advertised this is due to the big bold colourful writing which says the name of the brand and then underneath the actual product, not only that but it includes a price tag as well, the only part of the advert which is ambiguous is what store is advertising this as different shops may sell it at different amounts. The colour scheme is the same one Nesquik always uses with the bright yellow background and blue writing. Anchorage is clearly present with the words Hot chocolate and the picture of the mug with the drink in it. The Slogan 'For a great start to the day!' suggests that the drink is best enjoyed at the start of the day although that may not be true. The advert includes a nutrition picture in the bottom right inferring that their product has each of these things and that you need them for a healthy start to the day

Wednesday, 28 September 2016

Advertisement (Example)


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(not a real advertisement)



This image is controversial as it is very offensive to religions and religious people who believe in Jesus. This is offensive as it makes a mockery of how he died to sell pastries. It is also very offensive as the symbol on the pastry is a pentagram which is associated with satan who is an evil figure in Christianity. The product they are trying to sell is called the 'Hell Cross Buns' which is again offensive to people who believe in Jesus again for the same reason as before. We can tell that this advert was first displayed in New Zealand (from the website address) which isn't expected as most of New Zealand's population is Christian. The Phone number they use includes the 3 numbers next to each other '666' which in Christianity culture is widely recognised as Satan's number.

Tuesday, 20 September 2016

Welcome to James Turner Street | Benefits Street (S1-Ep1) | Channel 4




Analysis

The intentions of the producer for this short clip (of the tv series 'Benefit Street') I believe is to get across how these people live their lives and how it differs from most of their viewers, however the producer is also trying to make money and they are perhaps unintentionally using these people and their lives, and putting them on display for the show-makers gain, unlike similar reality tv programs such as 'Fat Families' this doesn't directly help the people living there except for raising awareness about how they live. In the short clip they use lots of techniques to represent the people living there, such as music, the music used in the beginning of the clip has an air of curiosity to it and is fairly upbeat which I think contrasts to the nature of this program. They have included a narrator to tell the viewers what the show is actually about even though in the short clip most of the people living on the street seem very happy with their situation with the exception of a few scenes. I think the message the show-makers are trying to send is that money isn't everything and these people living on the bare minimum are still happy.