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Action Conventions

Intertextuality

Intertextuality - 

1. the relationship between texts, especially literary ones. - From Google 

   
   

   Parody -
    an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect. - From Google
   

   
   

   The Clip above is from the film UHF and is parodying the Rambo films, the context of the scene is the protaginist has to rescue his friend from the mob and dreams he's like Rambo which leads to him dreaming of this scene. This film is a comedy, the fact that the bad guys can never seem to hit the main character is parodying the whole action genre in itself, another parody used for humour is the use of unrealistic and poorly timed explosions 

   
   

   Intertextuality and parodies are not only used in films, but in books, games and T.V programs it creates a sense of accomplishment and smugness for the reader/watcher if they understand the reference made. It adds a sense of humour and makes it seem like its aware of other mediums and other films/shows/books.

Unit 21 Editing Techniques

Closed Advert

This is a closed advert as it is clear to the audience what the product is that is being advertised this is due to the big bold colourful writing which says the name of the brand and then underneath the actual product, not only that but it includes a price tag as well, the only part of the advert which is ambiguous is what store is advertising this as different shops may sell it at different amounts. The colour scheme is the same one Nesquik always uses with the bright yellow background and blue writing. Anchorage is clearly present with the words Hot chocolate and the picture of the mug with the drink in it. The Slogan 'For a great start to the day!' suggests that the drink is best enjoyed at the start of the day although that may not be true. The advert includes a nutrition picture in the bottom right inferring that their product has each of these things and that you need them for a healthy start to the day

Advert Analysis

Advert Analysis by Jake David on Scribd